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| CONTACT US |
| 1.800.800.1090 |
| Click here to contact us or have more information sent to you. |
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Case Study:
“In 2004, 32% of callers who inquired about EatRight enrolled in the program as a result of hearing SoundCare messages. In the first quarter of 2005, that number increased to 53%.”
Suzanne Henson
MS, RD Coordinator
EatRight Weight Mgmt. Program
UAB Health System |
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| FAQs |
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SoundCare is a health communications system comprised of custom-designed audio programs. These programs include professionally narrated messages and background music, designed to play continuously through a telephone’s music-on-hold circuit.
SoundCare speaks to callers one-on-one to:
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| Cross-sell products and services |
| Improve caller satisfaction |
| Promote events, classes, and clinical trials |
| Enhance branding efforts |
| Increase revenues |
| Recruit and retain employees |
| Refer callers to toll-free numbers |
| Provide referral lines |
| Give useful Web site addresses, and more. |
Programs are changed monthly to fit the needs of each individual customer.
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| Why is SoundCare so effective for the healthcare industry? |
Healthcare communications is all we do. Our on-staff clinicians and health writers ensure the clinical integrity of each message we write and produce. Our studio staff and professional voices understand the complexities and nuances of healthcare and are able to adapt their tone and style to communicate key messages to your diverse audiences.
SoundCare’s service includes our “proactive” client support model. This means that we are constantly surveying the national and local healthcare landscape to deliver communications opportunities that are valuable to you. This includes all types of healthcare related information from drug recalls to weather emergencies. Often times our clients hear about these issues and events from us first. We take these issues, understand how they will affect our clients and their communities, then develop communications programs for our clients to use.
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| How can SoundCare drive revenue at my organization? |
SoundCare is a time-tested and proven source of revenue. Promoting your high-profile service lines to callers on hold and in queue exposes them to millions of additional, qualified consumers each year. Often- times callers contact our clients about one issue, and end up inquiring about a service line they heard about from a SoundCare message. Don't forget about your smaller, less profitable service lines either. While your core services often get the lion's share of the marketing budget, your smaller lines always have a voice with SoundCare. SoundCare is an effective, flexible, and inexpensive way to get the word out about all of your service lines.
SoundCare can also promote screenings, educational events, and clinical trials that lead to referrals for your top service lines. You can also announce the addition of a physician, equipment, or a new wing that supports a particular service line or event.
SoundCare has a proven return on investment by directing callers to:
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| Utilize your profitable service lines
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| Register for events |
| Make appointments |
| Schedule screenings |
| Fill clinical trials |
Fill job openings
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| How can SoundCare be used in crisis communication? |
Disaster planning is a major concern among healthcare organizations today. Many healthcare providers have disaster plans, but lack effective ways to communicate information to consumers and staff. When disaster strikes, the first thing most people do is pick up the phone. Therefore, it is imperative that healthcare providers inform and educate callers via hot lines and on hold communications.
Vericom is ready to meet your communications needs with messages and hot lines for a wide variety of emergency situations, including storms, wildfires, health epidemics, drug recalls, etc. To assist you in communicating vital information to your communities during an emergency, Vericom provides:
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| Pre-written and recorded messages for a variety of emergency situations |
| Custom emergency communications programs |
| Proactive notification and solutions for clients facing impending emergencies |
| Professionally produced "Hot Lines" |
| 24/7 support available |
| Fast turn-around for emergency updates to your program |
SoundView interviews with hospital administrators and authorities
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Physicians at my hospital do not like to listen to music while they are on hold,
why would they want to hear health-related messages? |
Doctors may find listening to music on hold annoying because they do not see value in it. SoundCare messages, on the other hand, provide real value that the physicians can see and track.
For example, using SoundCare to promote a new physician or service is a good way to show the doctors how SoundCare can drive referrals to them. A physician speaking on hold, directly to callers in his or her own voice about an important healthcare issue, or new treatment option, is also very effective in highlighting the value of SoundCare.
SoundCare calls to action are used by many healthcare organizations to promote their physicians and the services they provide. Many of their physicians benefit by an increase in referrals
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| What is the difference between SoundCare and other forms
of media/advertising? |
Radio, TV, direct mail, billboards are all good tools. They are however, speaking to a wide audience that will include a large number of non-interested parties. SoundCare extends the reach of your marketing programs to millions of qualified consumers who are in the process of contacting your organization. This audience already has a relationship with you and is more willing to use your additional services or register for an event. SoundCare is an extension to your marketing efforts that puts you in front of a qualified audience every minute of every day.
SoundCare is less expensive than most marketing communications tools. Therefore, you can now afford to promote those services that do not have budgets large enough to warrant costly newspaper ads interstate billboards, or television commercials.
Finally, SoundCare is more flexible than the marketing tools mentioned above. Once you’ve printed a direct mail piece or put up a billboard, it’s very expensive to change. SoundCare, on the other hand, allows you to change messages as often as you want.
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| Why can’t I play the radio on hold? |
The law does not allow any unauthorized use of music for the benefit of your business. Legally, you are required to pay licensing fees to the performing rights organizations, BMI, ASCAP, and SOCAN if you play the radio, a music tape, or CD. Radio can inadvertently advertise your competition, provide faulty reception, and even be offensive to your callers. With the radio, you have an uncontrollable on-hold environment, and if you choose to do nothing, silence can make the wait time seem three times longer than it actually is.
SoundCare gives you total control over what your listeners are hearing.
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| What should I consider when comparing SoundCare to the competition? |
When comparing prices, there are a number of things to consider:
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| What are you getting for the price? |
| Are you working with a vendor who understands the complexities of the healthcare industry? |
| Does your vendor understand your needs as a healthcare marketer? |
| Do they employ health writers and RNs who review your script every month to ensure the clinical integrity of each message delivered to your calling audiences? |
| Does the vendor provide “proactive” support or wait for you to develop content and drive the production process? |
Does the vendor have a reputation for top customer service in the healthcare industry?
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There are many systems offered by suppliers who leave everything up to you. At Vericom, we do most of the work for you. We guide you every month so you are able to optimally use SoundCare to communicate what you need, when you need it. And we deliver it in a way guaranteed to get the greatest return on your investment.
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| Is it possible to record messages in other languages? |
Yes, we have many clients who request programs produced in other languages. While Spanish is the most often requested language, we can provide service in nearly any language. We use only professional voices.
We are happy to accommodate any special voice talent requests. We will provide the services of our health writers, translators, clinicians, studio expertise, and the right voice to meet your non-English speaking needs. A quote can be provided once we have seen a copy of your script.
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SoundIdeas is our timely list of medical and health-related topics researched by our staff clinicians and delivered to you monthly for use in your custom scripts. As our client, you can choose health messages from the SoundIdeas library; request medical content be written specifically for the unique needs of your facility, or do any combination thereof.
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| What is a custom message? |
At Vericom, we offer SoundIdeas, a menu of clinically credible messages from which you can choose to create your SoundCare program. But, at no extra charge, our health writers are ready and willing to research and write custom messages specifically for you, or to revise or add to any of the SoundIdeas messages to better fit your needs. Take advantage of our 15 years of experience in healthcare communications to help promote your profitable service lines, educate your consumers, and increase participation at health and wellness events. Just let your Vericom representative know what you need.
Here are some ways you can use custom messages: |
| Are patients leaving your area for cardiac care? Ask us to write a message about the services you offer heart patients. Make sure your physician referral number is included so patients can connect with an affiliated cardiologist. |
| Do your orthopedists offer minimally invasive total knee replacement surgery? Send your Vericom rep a press release and ask for a custom message based on it. |
| Are your new birthing suites comfortable, spacious, and family-friendly? Refer your Vericom rep to your website to create a message promoting them. |
Holding a health fair with screenings? Send your rep a flier, or refer us to your website to write a message advertising it.
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| What is the advantage of using remote download digital equipment? |
The remote download digital equipment is virtually maintenance-free technology. With our digital announcer, your program plays from a digital memory chip instead of a cassette, or CD, and includes flash memory so there are no moving parts and nothing to wear out. We download your monthly program directly from our studios to your digital equipment. This means that you don’t have get involved in the download process. Our remote download unit is built specifically for Vericom.
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With over 15 years of producing audio communications in healthcare, Vericom seamlessly translates its ability to inform, educate, and generate business among your callers into successful radio campaigns that drive results, ensure message continuity with other marketing programs, and save you money.
Vericom provides a turnkey solution that delivers radio ads, on hold and in queue communications, web audio, and more. By leveraging messages and material across all of these mediums, you can develop fully integrated campaigns that are successful and cost effective.
Vericom Will:
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| Integrate radio with your other marketing media to ensure message and style consistency. |
| Interview your CEO, doctors, nurses, patients, etc., to develop powerful messages that command attention. |
| Deliver your message in your unique tone and style. |
Deliver integrated programs for radio, on hold messaging, web audio, and other audio media.
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| Can I plan my SoundCare programs in advance? |
Yes. Vericom's Account Management team will work with you to develop your SoundCare programs for the next quarter, or the next year. We combine our health observances calendar and current healthcare news with your marketing initiatives to develop a powerful and productive long-term strategy.
Many clients have already taken advantage of this opportunity. Simply call your Vericom Client Relations Representative and she will direct you to your Account Manager. From there, all you have to do is carve out about an hour of time to spend on the phone or in person with us. Our Account Managers will take on the burden of combining your marketing initiatives with the latest news and health observances
to develop a complete SoundCare plan that supports your marketing goals.
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SoundBits is the name we give to our professionally produced voice prompt service. Since voice prompts are an important piece of your communications program, we believe that they should be held to the same high standards of your other audio communications.
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ChannelCare is an internal communications tool that combines customized messages and high-end graphics, played on high-resolution LCD screens throughout your facility. These communications programs are designed to educate and inform consumers, physicians, and employees in real-time within the four walls of your facility. This product is also referred to as digital visual messaging.
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| How is ChannelCare different than other digital visual messaging (DVM) systems? |
Unlike other DVM systems that mainly provide the hardware and software and basic graphics, ChannelCare is a true service in that it provides the highest quality graphics, along with Vericom’s industry leading custom message development. Rather than leaving the graphic design and message development up to you, we handle the development of the entire program and remotely download it to your players.
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| What does the ChannelCare service include? |
ChannelCare is a complete turnkey service that provides custom program development (including messages and graphics), player and display hardware, installation, and maintenance.
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| How are ChannelCare messages produced? |
| The ChannelCare messages are written by our team of clinicians and healthcare writers for you, and matched to custom graphics that we produce in-house. Our team consults with you to understand your needs and develop credible, clinically correct custom programs for you monthly, weekly, or daily if required. |
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