| |
|
|
|
|
|
 |
| Ochsner Health System |
|
|
| Increased Registrations-40% of
callers registered for seminars
because of SoundCare messages.. |
| Essential in a Crisis - SoundCare
updated and connected with
thousands of people in real time. |
| A Powerful Voice - SoundCare
provides effective communications
under any circumstances. |
|
|
|
|
“We found 40% of callers registered for
seminars after hearing call-to-action
messages on SoundCare.”
“There is no miscommunication with
SoundCare. This is critical during a crisis.” |
Amiee Goforth
Director, Corporate Communications & Public Relations |
|
|
“SoundCare was essential during this
crisis and combated our biggest
challenge—getting in touch with
every employee to let them know we
needed them back at work. Because
Vericom changed the messages
regularly, people knew everything
was going to be fine.” |
Amiee Goforth
Director, Corporate Communications & Public Relations |
|
|
|
| |
|
| Ochsner Health System |
|
| SoundCare Provides a Powerful Voice for Ochsner Health System |
 |
|
 |
|
Serving the New Orleans communities for
over 60 years, Ochsner Health System,
comprised of a hospital and 25 clinics, was
founded on a steadfast commitment to put the
needs of its patients first and foremost. This
commitment is reflected in Ochsner’s ability to
maintain consistent and reliable
communications with patients, employees,
and the community each and every day—no
matter what the circumstances.
Vericom’s SoundCare is an integral part of
Ochsner’s communications strategy.
SoundCare has provided a critical link to
Ochsner’s callers for years and was
instrumental in keeping the community
informed and connected to the hospital
during Hurricane Katrina.
|
|
|
An Essential Voice for Marketing
SoundCare has an immense impact on
Ochsner’s marketing communications every
day. Managers and directors rely on
SoundCare to promote their service lines and
their physicians—and Ochsner’s physicians
know they are seeing more patients as a
result. “SoundCare is very well thought of as
a marketing tool for Ochsner. Everyone asks
to develop messages that will promote their
specific service lines and physicians,” says
Amiee Goforth, Director, Corporate Communications & Public Affairs.
Via SoundCare, Ochsner cross-promotes
services, allowing patients to learn about
additional services, as well as upcoming
programs and events. “When we trackedregistrations for seminars, we found 40% of the
attendees consistently registered as a result of
hearing about the events on SoundCare,” said
Goforth.
|
|
A Calming Voice after the Storm
Ochsner’s tagline, Healthcare with Peace of Mind,
is indicative of the role SoundCare played in the
aftermath of Hurricane Katrina. Through
SoundCare and the Web, Ochsner was able to
communicate with over 6,000 employees to get
relief for staff who had been working for days on
end. Ochsner was also able to stay in touch with
patients’ family members to reassure them that
their loved ones were okay. “With SoundCare, we
were able to reach a very high volume of people
with the right information in a short period of
time,” added Goforth.
SoundCare provided continual, updated
information concerning which clinics were open,
extended clinic hours, hurricane safety messages,
and information assuring people their medical
records were safe and they could be treated
without them at Ochsner clinics. “New Orleans
was in utter chaos, but the calm, informative voice
of SoundCare, conveying current and important
information to our community, reassured people
that we had things under control,” said Goforth.
As Ochsner moves forward in its rebirth and
growth, the voice of SoundCare will again be a
critical part of disaster planning efforts, as well as
an integral tool in serving the day-to-day
communications needs of marketing.
| |
|
|
| |
| |
 |
| |
|
|
