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| Spirit of Women |
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| Extending Marketing's Reach—
SoundCare delivers Spirit of Women
programs to thousands of additional,
highly-targeted consumers. |
| Marketing in Real Time— SoundCare
allows Forrest General to quickly and
easily address timely issues. |
| Understanding Forrest General's
Needs— Vericom provides Forrest
General with message ideas on
important local health issues, such as
high obesity and diabetes rates. |
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| “I think that Vericom’s SoundCare would
be a real asset to other hospitals that want
to reach a wider audience and increase the
ROI of their marketing programs.” |
Millie Swan,
Director of Marketing and Physician Relations |
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| Forrest General Hospital |
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Highly Targeted Consumers Catch
The Spirit Through SoundCare |
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Hattiesburg Mississippi is home to 512 bed
Forrest General Hospital. Strong on women’s
services, Forrest General became a Spirit of
Women Member Hospital in June of 2004.
This relationship has provided a well-known
umbrella under which Forrest General can
more effectively market its centers of
excellence for women’s services.
Forrest General has also been a long-time
user of Vericom’s SoundCare on hold
communications solution. Millie Swan,
Director of Marketing and Physician Relations, oversees both the Spirit of
Women program and SoundCare. She saw an
immediate connection between the two
services, and as a result has been using
SoundCare to cost-effectively extend Forrest
General’s marketing programs to thousands of
additional, highly targeted consumers every
month. Callers placed on hold at Forrest
General already have or desire a relationship
with the hospital, making them more open to
receiving messages from marketing.
“SoundCare is a great tool for supporting our
marketing programs, it provides a valuable
conduit to a highly targeted and captive
audience. I am a strong believer in finding
alternative ways to provide consumers with
information,” says Swan.
The Marketing department always adds
essential information concerning Spirit of
Women branded services and events to its
monthly SoundCare program—especially
those tied to their centers of excellence:
cardiovascular, cancer, women & children,and behavioral health. With SoundCare, Forrest
General has found a communications tool that
can be customized in real time to reflect its most
current programs and event information.
SoundCare messages also drive home those
important calls-to-action, steering consumers to
Forrest General’s FGH OnCall line where they
can register for an event or get more information.
Forrest General Hospital also relies on
SoundCare to support important service lines
outside of Spirit of Women. “Vericom provides us
with ideas and information every month that we
can connect directly to our current marketing
programs,” says Swan. “For example, obesity and
diabetes are subjects that are very important to ussince Mississippi leads the nation in numbers of
these cases. Vericom provides us with innovative
ideas that support our obesity and diabetes-related
programs, events, and observances. We are involved
in so many things here at Forrest General, and I like
the fact that Vericom’s monthly message ideas match
very well with our hot issues. Vericom takes the time
to understand our needs. As a result they are very
much in sync with what we are doing every month.”
Spirit of Women programs and SoundCare have
provided a winning combination for Forrest General.
That is why Millie Swan introduced Vericom to Spirit of
Women in the first place. “I think that Vericom’s
SoundCare would be a real asset to other hospitals that
want to reach a wider audience and increase the ROI of
their marketing programs,” added Swan.
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