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| Ochsner Health System |
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| “Our local non-profit organizations see an increased turnout at events, and we are encouraging our patients to be more physically active, all through SoundCare.” |
Marianne Baldwin
Director of Marketing
Beaver Medical Group |
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| Beaver Medical Group |
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| Beaver Medical Group Connects with its Community and Tracks Results with SoundCare® |
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With over 200 healthcare providers, Beaver Medical Group in Redlands, California relies on Vericom's SoundCare on-hold messaging to provide highly personalized communications that get people to register for events, call for appointments, and more. Vericom serves Beaver Medical with SoundCare in 11 locations throughout Southern California.
Beaver Medical Group reaches out and connects with its community on a level many hospitals may not even reach. This highly regarded physician practice gets thousands of calls daily for physician appointments, prescription refills, and medical advice, among others. With targeted SoundCare messages that almost always include calls-to-action, Beaver Medical rarely misses its mark in connecting to its community.
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People listen and take action
Two times a year, Beaver Medical partners with the local chapter of the American Red Cross to provide free CPR training to the public. The Red Cross always asks callers how they heard about the program and consistently finds that callers register for events as a result of SoundCare messages they heard while waiting on hold. 'soundCare drives the largest majority of people to these events every time. Of the 200 people who registered for our last CPR training program, 45% came as a result of SoundCare, versus only 30% because of flyers and 25% from newspaper ads," says Marianne Baldwin, Director of Marketing, Beaver Medical Group.
SoundCare also prompts people to visit the
Group's website, beavermedicalgroup.com or to
call in for more information.
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Supporting multiple causes
Beaver Medical is able to help non-profit
organizations promote their community events
via SoundCare. For example, Beaver Medical
promotes the American Cancer Society's Relay
for Life events, the Redlands Bicycle Classic,
and the Highland Citrus Festival each year. "Our
community organizations sincerely appreciate
our commitment to them via SoundCare," says
Baldwin. SoundCare enables Beaver Medical
to provide free event advertising to thousands
of people who would not have heard about
these events through traditional media such as
newspaper advertising. 'not only do the local
non-profit organizations see an increased turnout
at events, we are encouraging our patients
to be more physically active," adds Baldwin.
"Participants train for weeks before they walk a
10K, run a marathon, or bicycle in a public race."
In the next year, Beaver Medical is focusing on
promoting more non-profit functions and will
use Vericom's SoundCare on-hold messaging
as an integral part in making this community connection. 'soundCare gives us the ability to
have a partnership with our community, without it
costing us any more money through a traditional
sponsorship," says Baldwin. "The benefits to
our community and to our group practice are
significant and long-lasting."
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Communicating vital health education
Tens of thousands of calls come in to Beaver
Medical Group every day, and each of the
hundreds of providers receives 100 calls daily.
People will call when they have a heart attack
or stroke because of their familiarity and comfort
level with the physician practice. SoundCare
reminds these individuals that they need to call
911 in the event of an emergency.
Given this call volume, SoundCare is critical in
providing health education. Each month, the
health education department relies on SoundCare
to promote their wellness classes. Over 500
people show up for diabetes classes alone.
"We use SoundCare to promote our weight loss
classes, nutrition counseling, yoga, and other
disease-specific classes necessary to improving
our patients" lifestyle behaviors," says Baldwin.
"Our patients and our practice benefit from
preventive care, and SoundCare is the perfect
tool for encouraging prevention."
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