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Case Study:

“In 2004, 32% of callers who inquired about EatRight enrolled in the program as a result of hearing SoundCare messages. In the first quarter of 2005, that number increased to 53%.”

Suzanne Henson
MS, RD Coordinator
EatRight Weight Mgmt. Program
UAB Health System

Management Team
  Robert J. Loeb
President & CEO
Robert has more than 25 years experience in healthcare sales, management, marketing, and fund-raising. In 1989, Robert started the company to address the unique communications challenges of healthcare leaders with SoundCare, on-hold and in-queue messaging, SoundCare, the company's first turnkey product offering, provides demographically relevant content to address the needs of a motivated and already captive healthcare audience: callers waiting on-hold and in-queue. Over the years, Vericom expanded its product lines to include voice prompts, radio campaigns, interactive voice response, web audio, and audio newsletters, to name a few.

Even with the consistent upward growth at Vericom, Robert has remained true to his healthcare roots, launching ChannelCare, digital visual messaging, in 2006. In the spirit of SoundCare ChannelCare extends and enriches our clinically sound, audience-centered content with 2-D and 3-D imaging, and targets people where they wait, congregate, and eat. Vericom has taken a leadership role in the digital signage market by creating a turnkey offering that is unique to healthcare. Our goal has remained consistent: to offer communications content and technology solutions that can impact the behavior of hospital-based doctors, employees and consumers.

Robert has developed a unique team of individuals who believe unflinchingly that the customer is "king," and that building relationships offers unparalleled opportunities for networking and personal and professional growth. Robert's belief that employee and customer relationships are indispensable led to the establishment of the Vericom Institute for Learning (VIL) in 2006, a forum designed to connect and build relationships for all employees of the company and our external clients.

Robert earned his BBA at Oglethorpe University in Atlanta, GA.
  Tim Rogers
Director of Information Systems
Tim joined Vericom in 2003 as Director of Information Systems. He is responsible for application development, media services and the technology infrastructure at Vericom.

Tim brings to Vericom expertise in software development and management. Before these software-centric roles, Tim's career focused on audio production, including the roles of Audio Engineer and Studio Manager for Vericom. Tim has over 15 years of combined experience in software engineering and audio production.

Tim received his BS in Computer Science as well as his BS in Commercial Music Recording both from Georgia State University in Atlanta, GA.
  Eric Olson
Manager of Media Services
Eric joined Vericom in September of 2005 as Manager of Media Services. Eric is responsible for support services at Vericom for all audio and visual solutions.

Before joining Vericom, Eric spent several years supporting and developing interactive kiosks and digital display systems for The Kiosk and Display Company. Prior to that position, he managed Customer Support groups for interactive point-of-sale systems at Radiant Systems. He brings a 15-year background in computers and Customer Support to his current role.

Eric studied Information Systems at Georgia Institute of Technology in Atlanta, GA.
  Marya Calhoun
Director, Human Asset Management and Development
Marya joined Vericom in September 2007 as the Director, Human Asset Management and Development. She is responsible for hiring, developing and retaining the best and brightest employees in our industry.

Marya brings over 10 years of experience developing hands-on knowledge of the needs of today's ever-changing HR environment. Prior to joining Vericom, Marya held various human resources positions in healthcare, consulting, distribution, and the financial services sectors of business.

Marya holds an MBA from Nova Southeastern University and a Bachelors Degree in Finance from Alabama State University. She is also an active member of the Atlanta chapter of the Society for Human Resource Management.

  Jonathan Schwartz
Director of Operations and Business Development
Jonathan joined Vericom in July 2007, responsible for business development and strategy. Jonathan brings 15 years of experience in customer engagement management, strategy, management consulting, sales, and operations management to this role.

Prior to Vericom, Jonathan was Director of Strategic Initiatives for Inner Circle Logistics, an early-stage start-up company providing web-based supply chain data management solutions. This role included strategy formulation, project management, account management and sales, and product development management. He has also been an Engagement Manager with McKinsey & Company and held several operations management positions with Motorola.

Jonathan also has process engineering experience with Hewlett-Packard and United Technologies/Carrier Corporation. Jonathan holds an MS in Management from the MIT Sloan School of Management, an MS in Mechanical Engineering from MIT, and a BS in Industrial Engineering from Stanford University.

  Kara Tarantino
Director of Marketing
Kara joined Vericom in May 1995 as Director of Marketing. Kara is responsible for Vericom's marketing efforts and new product development for ChannelCare digital visual messaging.

Prior to joining Vericom, Kara was product manager and consultant for Enzon with P&L responsibility for two biopharmaceutical products for cancer and ADA-deficient SCID. Kara's 20 years of healthcare experience also includes managing sales for laboratory research equipment and working in corporate development for Bristol-Myers Squibb.

Kara has a BA in Business Administration and French from Gettysburg College, attended Middlebury College's French School and spent her junior year in Paris through Middlebury's study abroad program.